Thoughts on user generated content meets mainstream media: Scott-Bradley Pearce, CNET

As part of the lead-up to the Future of Media Summit 2007, I did a video interview with Scott-Bradley Pearce, who is Strategic Adviser Content Syndication and Multimedia, CNET Networks Australia. Scott-Bradley will be speaking at the Summit on the User Generated Content Meets Mainstream Media panel, on the Sydney side of the event.

The video interview covers issues including: * What kinds of media organizations are best positioned to take advantage of user generated content * Legal and other issues in using user generated content in mainstream media * Global and Australian trends in the media landscape Lots of interesting ideas here!